Posted: Apr 20 2013
by: wickedpeacock

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The Woman Behind the Branding

Amanda Williams Galvin is an artist’s artist who works in a multitude of creative mediums from textile design, painting and drawing, to logo creation and website layout.

Amanda Williams Design

In her spare time, she hunts for vintage baubles and refashions them into unique statement pieces for herself and also into men’s cufflinks, which she sells under the label Scout.

Wicked Peacock first met Amanda when she was working at Artifaktori Vintage in Davis Square a few years ago. We instantly loved her unique personal style, which is best described as Iris Apfel chic.

Iris Apfel Chic

Her mantra is: fashion should be fun, and admits to having a “wild wardrobe.” Drawn to bold patterns, bright colors, sparkles, menswear, collared shirts, and jumpsuits, Amanda likes clothes that are over-the-top and make people smile.

Obsessed with accessories, Amanda admits that she doesn’t leave the house without jewelry essentials, like a statement necklace, a bracelet (or three!), EYE CATCHING sunglasses or an AMAZING bag. (Well, and also her Moleskin planner, mint gum, fabric swatches, and her signature black bowler hat.) She ABSOLUTELY LOVES her faux diamond earrings, purchased from Wicked Peacock.

Diamond Stud Earrings

Amanda is the creative genius behind Wicked Peacock’s branding, including our NEW retail sign and marketing materials. It has been a pleasure to collaborate with her on the process, as she’s one of the most attentive, talented and communicative people we have worked with, PERIOD!

Wicked Peacock Sign

As for her design talents, well, don’t just take our word for it. TJ MAXX thinks so, too. Amanda works as a freelance designer for the brand, designing children’s apparel and previously working on linens.

We had a chance to catch up with this design maven about her art, and this is what she had to say:

“I suppose my design process tends to change based on what I am designing (textiles, logos, posters, website layouts..etc), but, no matter what, it all starts with a lot of questions and some serious inspiration hunting.

I want to know as much about my client's vision as possible, so I can immerse myself in that world.  I want to know what they love, what they hate, what makes them say, "eh, it works," and what makes them say "wow!"  I like to work visually as much as possible, so I ask them to email me inspiration, but meeting in person is always great too, since I can pick up on different things about their personal style that they might not think to put include in their thoughts or images. No matter what the project, and no matter what they say, at the end of the day the personal style of the client plays a HUGE role in their decision making)!

Wicked Peacock Inspiration

Then I sort through my many files of inspiration, flip through books and poke around the internet, so I can be as thoughtful, well rounded and creatively juiced as possible in my approach.  It is rare to hit the mark 100% in the first round of ideas, but I strive to be as close as possible!

Wicked Peacock Drafts

After that, it’s about having an open and honest conversation about the work the client and I are developing together.  It's a lot like a romantic relationship in that way... the process wont work unless we are open, honest and respectful... and knowing when to push someone more, or give them space to think is pretty huge too!  By the end of this intense process, I have often fallen in love with the project, but without a doubt, I learn something new every time.”


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